Collecting log: Born To Run / Backstreets Japanese 7-inch single with an unusual inner company sleeve (Part 2 of 2)

Although most copies of the Japanese Born To Run single came in a generic ocean-blue company bag, some accompanied a custom-designed inner advertising sleeve for the now-defunct Pan Am Airways, encouraging Japanese nationals to fly the airline company when traveling to the United States on the occasion of the bicentennial celebration in 1976.

In the late 1960s to early 1970s, CBS/SONY (Japan) Inc. partnered with Pan American Airways (ceased operations in 1991), commonly known as Pan Am, and advertized this airfreight company and its Boeing 747 jetliner (which had just entered service at that time) on their inner sleeves for some 7-inch singles. According to the relevant page on the Discogs database, such vinyl discs were released as "Air-Play Series 45 RPM" between 1969 and 1972, at least three years before Springsteen's first single, Born To Run, coupled with Backstreets (CBS/SONY SOPB 334), was issued here in 1975. However, one of my possessions came in a Pan Am color-inner sleeve, although it differed from those shown in the Discogs.

The Twin Tower was also an iconic NYC
landmark familiar to the Japanese, partly
because a Japanese American, Minoru
Yamasaki, designed the architecture (he
was the first male Japanese American
featured on the TIME magazine cover in
1963). I occasionally visited there in 1993
while staying in the States.

Because of the time-frame mismatch, I had long thought that the copy did not originally accompany the Pan Am sleeve, which supposedly replaced the original inner due to damage on it or whatever reason during circulation in the second-hand market. However, I saw another copy of Born To Run with this unique inner bag, which was auctioned online late last year. This prompted me to examine the possibility that a small fraction of Springsteen's first singles in Japan were released with such a special inner sleeve.

Through the internet search, I did find a few other examples of CBS/SONY's 7-inch singles released in 1975, whether domestic or foreign artist releases, that came with the same Pan Am sleeve used as an inner bag. So, despite the abovementioned information on Discogs, the partnership between CBS/SONY and Pan Am must have continued beyond 1972 until 1975 or further. This "1975" Pan Am sleeve emphasized on the color picture side the United States National Bicentennial in 1976 to attract Japanese tourists, the sentences of which (written in Japanese, of course) are translated as follows:

• America is waiting (printed in larger white letters on the red background on the top of the inner sleeve).
  
• The year 1976 marks the bicentennial of the founding of the United States of America. 
• Commemorative events have already begun in cities and states across the United States. 
• Please take this opportunity to visit there using Pan Am. 
• There are three flights from Tokyo to the West Coast and one to New York. 
• The available planes are jumbo jets.

By contrast, nothing is mentioned about the 200th anniversary of the National Foundation on the "1969-to-1972" sleeves, which supports the Born To Run's inner sleeve as a later version distinct from "Air-Play Series 45 RPM." 

The said Born To Run copies with the Pan Am inner sleeve probably can't be regarded as a Springsteen collectible in a true sense because that special inner was not necessarily specific to his singles but also other concurrent releases from the record company. However, it is certainly a rare variant of one of the classic Japanese items from the mid-1970s that might interest hard collectors and 7-inch mania. On the other hand, I have thus far not seen any copy of Tenth Avenue Freeze-Out / She's Th One (CBS/SONY SOPB 350) with the Pan Am inner, the second single off the third album and released early in 1976.

Finally, based on the machine-stamped stamper numbers on the trail-off space, some variations are obvious in the Japanese vinyl pressing (SIDE A, 1 A 1 to 1 A 3; SIDE B, 1 A 1 to 1 A 4). Just for your information, what I observed in my copies is summarized in the table above.

— Back to Part 1.