Collecting log: Spirit In The Night - Growin' Up / Rosalita (Come Out Tonight) early U.S. promotion-only custom 7" EP

The white-labeled, promo-only EP originally came in a generic die-cut
company sleeve. Oddly, the sole track from the then latest second
album is placed on SIDE 2 while two songs cut from the previous
debut album are featured on SIDE 1.

For many serious Springsteen fans, June 2 is remembered as the original U.S. release date of the then long-awaited 4th album DARKNESS ON THE EDGE OF TOWN (US Columbia JC 35318). Since this year marks the 40th anniversary of the release year (1978), such fans have already posted a celebration thread in various forums dedicated to the Man and His Music. Serious analog collectors, however, might know that on the same day 44 years ago (June 2, 1974)*, a promotion-only 3-track EP was released to U.S. radio stations, which has become among top collectibles nowadays. While better known for its catalog number prefix "AE7" (which is given to Columbia's promo-only 7" releases), to date, Spirit In The Night - Growin' Up/Rosalita (Come Out Tonight) (US Columbia AE7 1088) is one of the toughest early promo records to find.
*From the description in Blinded By The Light (P. Humphries & C. Hunt, 1985, Plexus, London).

The year 1995 is when eBay was
founded on September.

To mention but a few examples, this EP was auctioned in 1995 (23 years ago!) with a minimum bid of US $250 as part of the 6th annual summer warehouse sale on the Backstreets Records (BTW, the auction is termed "50 GREATEST HITS BACKSTREETS AUCTION: The Don Rasmussen, Phil Ceccola, and John Flynn Collections"). The same auction also offered a U.S. stock copy of Blinded By The Light/Angel  7" (US Columbia 4-45805) and its legendary picture sleeve (sleeve only, no record) at $500 and $175 minimum bids, respectively. So, you can roughly estimate the relative collecting value of this EP back then. In the 2000's, it was ranked at the 14th (valued £700 in mint condition) among the Top 40 Worldwide Springsteen Rarities, an featured article published in the number 329 issue (November 2006) of the Record Collector magazine. Finally, using the catalog number as keyword, a quick database search on popsike.com showed three results of recent eBay auctions, with the final prices of US $1,126 (September 2014), $1,000 (January 2015), and $720 (March 2016).

Probably, only another "AE7"-prefixed record to be found on Springsteen's U.S. 7" catalog is Santa Claus Is Comin' To Town (live) (same track on the other side; US Columbia AE7 1332) released in 1981 for promotion of IN HARMONY 2, a charity album by various artists (US Columbia AL 37641).

The main reason why this mediocre-looking 7" disc is among the most highly sought-after 7" is straightforwardly simple: its scarcity just like the cases of regular stock single release copies for Blinded By The Light and Spirit In The Night/For You (US Columbia 4-45864). As Springsteen himself reminisces in his recent autobiography, back then, he received little support from the Columbia Records for the promotion of his second album, THE WILD, THE INNOCENT & THE E STREET SHUFFLE (US Columbia KC 32432), with no single-cut releases commercially (Aside from the conflict between Springsteen camp and the company, a logical reason for this was that every song on the album is lengthy with the shortest clocking in at nearly 4.5 min, which was not suitable for radio airplay).

Machine-typed matrix numbers on Sides 1 (upper) and 2 (lower).
Columbia's prefix "ZSM" refers to 7" EP stereo 33⅓ rpm.

Such an uncooperative stance of the company towards him was also reflected in this white label 7". Although the exact pressing number is unknown, the circulating copy number seems to be quite small even as promo. It's certainly rarer than the white-label promo mono/stereo version for the aforementioned two single cuts from the debut album, or any of the three Playback 7" EP series featuring Springsteen's track (disc alone; a complete set including a custom sleeve, a relevant booklet, and a questionnaire card, all packed in an original mailing envelope, is equally hard to find, too). Moreover, the only song (i.e. Rosalita) taken from the then new album was probably not regarded as the main track of this promo release because it is not featured on the front side (Side 1) but put away onto the flip side.

Semi-translucency verifies that styrene is
the material used for making a given 7" disc,
provided that it is a U.S. Columbia release.

In addition to the scarce copy number, the unique disc format also makes it highly collectible. It is an EP that plays at 33⅓ rpm and contains more than two tracks exclusive to Springsteen's, which is rare in his 7" discography. Other similar official records I can think of are impossibly rare, two Bolivia-only releases of 4-track EPs, each consisting of BORN IN THE U.S.A. (CBS 10445) or TUNNEL OF LOVE (CBS 10522) excerpts, as well as a South African-only LIVE/1975-85 4-track EP (CBS SSC 6011). Back in early years of collecting, I was once offered a copy at a cost around $100, which I declined for the reason I don't exactly remember. Probably because it was still big bucks for a university student, and because early in my collecting career, I was far more getting into bootlegs than official records. Later, I obtained a copy at a similar expense that was a little bit worn as shown here, even though still playable with no skipping on my turntable. Finally, for your information, like most of the regular 7" discs from the U.S. Columbia labels, this EP is not a vinyl pressing but a styrene-molded disc (i.e. It is translucent red when held against strong light; Check a series of blog posts starting from here for vinyl vs. styrene topics). So, be cautious that overplayed copies must have many scratches/scuffs and sound really bad!